“Content is fire; social media is gasoline.” – Jay Baer. Just like this quote in this
department we will try to uncover the heavy interdependence between content and social media.
We
will learn about how a campaign is ideated, what are key deliverables, different components of digital
marketing and how to leverage the true potential of social media using tools with a practical
application. If you are inspired, creative and have a zest for learning this is the department for
you!
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